Recent research tells us that different C-executives see digital growth initiatives, and the challenges and opportunities they represent, through different eyes. It goes without saying that there are shared concerns, but the focus and the priorities are often just a bit different. CFOs and, by extension, public sector CIOs, who are required by their professional background and role to work in a compliance-based world are, for example, thinking in a very specific way about the impact of the cloud on their operations and the balance between the strategic innovative power of the cloud on the one hand, and its potential risks on the other. Certain challenges may sometimes appear to be conflicting, or even perceived as counter-intuitive, although our expertise can demonstrate that this doesn't have to be the case. Nevertheless, there are a number of points to consider. Here is a shortlist of examples.