The digital transformation has led to extensive digitalization and automation. Intelligent customer management makes it easier to track individual customers throughout their journey. The current technology creates impressive opportunities for segmentation and personalization.
Using a Customer Relationship Management (CRM) tool, you can manage all your company's relationships and interactions with current and potential customers. This improves both customer retention and your responsiveness to customer needs. After all, they are accustomed to individual attention and now expect this of companies.