Marketing seduces, sales sells, but service delivers on the promise. Good customer service is the icing on the cake; it takes a customer experience to the next level.
And while we all know the above is true, many companies are constantly looking forward to the next sale while failing at customer service. With excellent customer service, companies can save on customer acquisition costs and develop a loyal following.
64% of companies say they notice higher sales due to good customer service. Moreover, 74% of customers are willing to forgive mistakes as a result of excellent customer service.