Unique source of truth
The most significant result of the process is that the entire sales process at Agidens is now based on a single tool. "During the awareness and design study, we were already working with various stakeholders from the different divisions," explains Fleerakkers. "We made sure that they remained involved throughout the implementation process. This way we created a clear sense of ownership throughout the sales organization. That ensured that everyone was on board with the story and effectively embraced Dynamics 365 as the new – and only – tool for the entire sales process."
Dynamics 365 serves as a single source of truth for the Agidens sales organization. "Our salespeople have a 360° perspective on the customer thanks to the tool," explains Fleerakkers. "Colleagues can also share that information easily. This enables them to identify opportunities very quickly and easily, for example." Having the information available at all times and via any device is equally important. "This is useful for sales managers who want to access information to prepare for their next sales meeting, for example when they are on the road. Now they can do this very easily using their smartphone or tablet."
Shorter sales cycle
The use of Dynamics 365 facilitates a shorter sales cycle, which makes follow-up easier and more efficient thanks to faster communication – both internally as well as with the customer. Another substantial benefit relates to reporting. The sales organization can now easily maintain an overview thanks to the clear dashboards. At the same time, this gives management an unimpaired view of the achieved performance. This has resulted in a more efficient way of working at Agidens, across the various departments. The company's employees now use the same standardized and centralized approach everywhere.
The choice of Dynamics 365 also fits within a broader process. "Thanks to the sales application, we now have all the information about customers at our disposal in a single environment," says Fleerakkers. "We are also deploying Dynamics 365 to support our service organization. As the final stage of the exercise, we will be migrating our ERP environment to Dynamics 365." For these further processes as well, Agidens will be working with Inetum-Realdolmen as its partner.