Data Driven Marketing & Sales

With a data driven marketing & sales process, you can turn your customer data into targeted marketing and sales actions. A first step is to gather all this customer data: available customer data from the organization itself, combined with market data and demographic information. Obtain insight into who the customers are and what, when, where and how they purchase products and services is the basis for a targeted response to the future needs of existing and future customers.

Due to the granularity* of the data and insights, marketing actions can appeal to customers at an individual level, addressing them in a highly personalized way.

This highly individualized marketing & approach results in a significant impact on the ROMI and response rate of marketing actions. With the right tools, these actions can be automated to create an individualized, automated and real-time marketing plan. Data Driven Marketing & Sales focuses on customers and is a crucial part of an organization's customer-centric vision.

Realdolmen's Customer Centricity Department supports its customers in turning this data into actions and insights through the implementation of various tools in combination with a data driven approach.