CCM (Customer Communication Management) encompasses the management of traditional documentary production (paper mail, print channels) and extends it to the requirements of cross-media communication (email, smartphone, tablet, social media, etc.) that is agile, adapted to new uses and controlled from start to finish. A CCM solution creates a repository of document resources that centralises and standardises the company’s document templates: Customer relationship letters, notification mails, invoices, contribution requests, subscription management, loan or insurance offers, claims declaration, periodic statements, annual reports, etc.
The solution provides the end customer with personalised information at the right time, for the right use and on the right medium. It guarantees your company a simple and controlled management of this communication whatever the distribution channels and the production context (mass, transactional or interactive edition).