Standing still is the same as going backwards, which is why you need to keep a critical eye on your business model. How, for example, can you ensure you will be able to keep up with the competition if a major change occurs in your sector? And what about making inroads into other areas?

During a period of 14 weeks, I would be submerged in a world where concepts like advertising, customer centricity and brand awareness would be part of my day-to-day life... Soon it became clear that marketing at Realdolmen is about much more.

Sometimes, it can seem as though fads and novelties appear out of thin air. A certain buzzword suddenly starts showing up in a number of different contexts and everyone is talking about it. One such term is the "Internet of Things" (IoT). For some time now, this field has been gaining plenty of momentum. What cocktail of elements has made it such an explosive concept at this point in time?

The best business ideas are often just a smart combination of existing things. Are you also looking for a helping hand with your digital transformation? Break out of silo thinking and review everything you have through fresh eyes.

In the old days, we had milkmen who took the trouble to bring their products to our door.  While we may no longer require milk to be brought to our doorstep, we want personal attention from brands more than ever. 

Marketing has long outgrown traditional channels such as TV, radio and print. Today's marketers find themselves firmly in the middle of an era where powerful, well informed customers directing all marketing decisions is the norm. 

It is a regular topic in our Vitamin R blog posts: every day, we work feverishly to take advantage of the full potential offered by humans and technology. It is our pleasure to share this passion with others – and the next generation of IT specialists is no exception. During the school holidays, we almost always invite our employees' children to come and experience the world of IT in person.

At the end of March (together with Microsoft and Lenovo) we organized a customer event in Ghent with the title "Successful Digital Collaboration". We were inspired by Hans Demeyer's keynote, and we learned how Alpro succeeded in getting the most from their Office 365 implementation, thanks to user adoption.

We have made our own people the center of our organization. Everything we do is based on that premise. Thanks to this Realdolmen Employee Centricity framing, we are currently one of the top 5 nominees for the Belgian HR Pioneer Award Internal Communication. This award highlights the importance of communication, creativity and creation in the Human Resources sector. 

The Internet of Things (IoT) is on a scale that we do not yet comprehend. To get to grips with this huge subject, we sat down with two of our experts on the Internet of Things, Josef Szekeres (IP, Technology & Innovation Sales Manager) and Farzad Habibi Pour Roudsari (IoT and AWS Architect), and asked them a few questions.

Realdolmen puts its employees first. Every day we strive to make ICT human again, both for our customers and for our employees. Instagram seems to us a perfect place to put our people first here as well.

How to set up new hires for success? Foster engagement and growth to create a more responsive workplace that empowers employees to do their best work, increases job satisfaction, and reduces turn-over.