Every day we work to achieve something together. We unburden customers and enter into dialog with our colleagues. We do our absolute best every time to reach our common goal. As we do so, we always ensure that people remain the central focus. Our golden partnership with Child Focus is also based on these same pillars.

"These are truly happy times for people in the ICT sector who are concerned with ensuring user satisfaction and employee engagement," states Johan De Rop (change manager). He explains how Realdolmen's mission goes hand in hand with the power of change management.

The Internet of Things often remains an abstract concept. Yet IoT can be a real enrichment in business. Do you want to see what it's all about with your own eyes? Our IoT lab contains a range of functional IoT devices with their dashboards, all of which can be implemented as part of a customized IoT solution. On the basis of 10 use cases, you will gain a good overview of the impact and the implementation options of IoT.

One good turn deserves another. Our R-ambassadors voluntarily help to tell Realdolmen’s story to the outside world. We are deeply appreciative of their efforts. We try to express that gratitude regularly in small ways. This time, they got to take a day trip through Antwerp on a vintage moped.

Over the last few weeks, we have been taking a close look at the broad domain of the Internet of Things. Today, the question remains as to how a company can take something from this field that they can use to create business value. How do you identify the piece of the IoT that complements your ever-changing business puzzle, a piece that literally links things together and helps to solve the puzzle?

The digital transformation has led to extensive digitalization and automation, and that includes marketing. We used to set up generic campaigns to reach specific groups of potential customers. Thanks to technological progress, we can now track individual customers more easily throughout the entire purchasing process. And we can currently automate most of that purchasing process as well. 

Nobody likes starting from scratch. It is easier and more efficient to take an existing base model and add your own selected features. An IoT project always requires a certain architecture, but by using a reference architecture you can get off to a flying start.

To get there, together! That is where Realdolmen stands for. However, good cooperation is only sustainable if our balance of life is good and we have the energy and resilience to make each other better. To keep this balance healthy, it is important to deal with digital stimuli in a conscious way.

Traditional marketing's primary intent was to increase awareness. Think of it as a lawn sprinkler: you distributed your message as widely as possible, and hoped that something came up. You didn't mind if part of your message landed on your deck instead of your lawn, as long as the grass grew.

We usually only make a decision after carefully studying all the aspects that influence a situation. However, we often also need to make repetitive decisions that are based purely on (business) logic. By giving a business process awareness of the situation in which it is operating, you can free yourself from the burden of decision making.

Every company consists of a huge number of individual elements and is dependent on so many factors that people often run out of ears and eyes trying to keep everything on track. It is overwhelming when you think how much working capital is in transit without any supervision, and that no status update is available for so many different things.

Marketing is subject to technological progress, just like all other aspects of your business. These innovations create impressive opportunities for segmentation, personalization and automation, but also insight. These days, data plays a crucial role before, during and after the launch of your marketing campaign. And that data provides insight.