Standing still is the same as going backwards, which is why you need to keep a critical eye on your business model. How, for example, can you ensure you will be able to keep up with the competition if a major change occurs in your sector? And what about making inroads into other areas?

During a period of 14 weeks, I would be submerged in a world where concepts like advertising, customer centricity and brand awareness would be part of my day-to-day life... Soon it became clear that marketing at Realdolmen is about much more.

Sometimes, it can seem as though fads and novelties appear out of thin air. A certain buzzword suddenly starts showing up in a number of different contexts and everyone is talking about it. One such term is the "Internet of Things" (IoT). For some time now, this field has been gaining plenty of momentum. What cocktail of elements has made it such an explosive concept at this point in time?

The best business ideas are often just a smart combination of existing things. Are you also looking for a helping hand with your digital transformation? Break out of silo thinking and review everything you have through fresh eyes.

In the old days, we had milkmen who took the trouble to bring their products to our door.  While we may no longer require milk to be brought to our doorstep, we want personal attention from brands more than ever. 

Marketing has long outgrown traditional channels such as TV, radio and print. Today's marketers find themselves firmly in the middle of an era where powerful, well informed customers directing all marketing decisions is the norm. 

It is a regular topic in our Vitamin R blog posts: every day, we work feverishly to take advantage of the full potential offered by humans and technology. It is our pleasure to share this passion with others – and the next generation of IT specialists is no exception. During the school holidays, we almost always invite our employees' children to come and experience the world of IT in person.