These days it's not possible to stand in front of a whiteboard together, but that day will come again. So make time to decide which workshops you can start with after the quarantine. If you prefer not to wait with co-creation, you can of course start online. Feel free to contact our DXP team to get inspired.
Workshops promote commitment & buy-in
The great benefit of co-creation workshops is that they increase commitment and buy-in for the changes that come with digital innovation and business transformation projects. Thinking through specific issues and challenges together, in the process of which each individual has to opportunity to provide input, means you automatically create more support for change than when innovation and transformation are imposed from above in a top-down approach. Not only that, insights and ideas from a range of experts with different perspectives lead to better strategies, plans and actions. The co-creation process is also the ideal forum in which to utilize input from customers. It is important to include the results of customer surveys, satisfaction scores, historical customer data, web analytics, etc. as input to the various workshops.
What is possible in terms of workshops and scope varies enormously. Some have greater popularity due to their proven track record, are underpinned by academic research and give better results in practice. It should also be remembered that there's no such thing as a one-size-fits all that will suit every business and every digital challenge. So, how do you choose the right one for your business? Below, we give you an overview of the main, most successful workshop concepts that may be helpful to you, depending on the type of project or challenge.
New perspective on business models
A SWOT analysis is a well-established system that can be used to map out what is happening in your own organization and environment. Doing this analysis on a regular basis from different angles (marketing, sales, IT, Finance, HR, etc.) is an easy way to get a 360° view of your organization. The strengths and weaknesses within an organization are set against the opportunities and threats from outside the organization. This method is often underestimated, but it is still a quick and effective way of taking a reality check.