The new gold standard
Data is the most valuable asset of modern-day organizations, since business processes are managed and guided via data flowing through these processes, e.g. customer data or product information. In addition, good data enables you to generate new flows of income. If interesting data is made available to partners or other interested parties, it creates new revenue streams.
Companies have to manage data as a strategic asset in order to be able to respond more quickly to rapidly changing markets. An effectively implemented data management strategy reduces your response time and allows you to take advantage of new opportunities and launch and offer new services more quickly.
Niels Van Rooy, Data Management Consultant