Inetum is committed to quality, accessibility and inclusion. That’s why the IT services company believes it is important to offer customers solutions for optimizing their websites, with a better user experience as the ultimate goal. The partnership with Siteimprove will play an important role in this. Siteimprove's objective reporting will give Inetum's customers in Belgium concrete recommendations.
Legal obligation to provide access to government agencies’ sites and apps
Ben Vicca, Director Business Insights & Applications at Inetum in Belgium: “Inetum uses state-of-the-art CMS and DXP solutions such as Adobe Experience Manager and Liferay, and has integrated the Siteimprove tool into the CMS solutions. This way, web editors can verify the accessibility and quality of their websites during the creative phase to immediately have an optimally functioning website when it goes live. In addition, the inclusive accessibility of government agencies’ websites and mobile applications has been required by law since 2018. We expect regulations for the private sector to also come about in the next years. That’s why it’s important to make the necessary adjustments now."
Digital Certainty Index as a starting point
Siteimprove assesses customers' website quality using the Digital Certainty Index (DCI). This index uses more than 200 checkpoints to test a website's performance within three main categories, namely: accessibility, content quality and the degree of search engine optimizing (SEO).
The DCI score reflects a website's efficiency. The subscores indicate whether a website meets the accessibility standards, how well it respects quality standards and how findable it is for search engines. This overview also provides concrete recommendations on how and where customers can improve their websites. In addition, each recommendation is linked to a numerical value, so if a customer addresses a problem, their DCI score will increase.
“There are two elements that were decisive in choosing Siteimprove as a partner: the clear overviews at every level of the website and the tool's user-friendliness. You don't need a technical background to get started with the tool. Web editors can also already see in the creation mode whether the website satisfies in terms of accessibility. This ensures that there won’t be any surprises when the site is launched. The Digital Certainty Index allows you to develop a plan to incrementally strive for better website quality, all while being able to measure your progress," said Noel Beckers, Solution Manager Digital Experience Platforms at Inetum.
Accessibility, quality & SEO
In concrete terms, the accessibility score reflects how well a website meets global accessibility standards and regulations. The quality score reflects the credibility and reliability of a website in terms of content, regular updates, user experience and security. Finally, the SEO score measures a website's SEO performance, technical and content user experience, as well as mobile aspects.
“Our experts have carefully defined every aspect of a successful website and incorporated it into a simple scoring system. We regularly update the DCI scoring model to reflect the changing digital environment with regard to accessibility, SEO and more, so that our customers can stay ahead of the biggest website challenges of today and of the future," concludes Guy McWilliam, VP of Global GTM Channels at Siteimprove.
