In a rapidly changing world, it is often difficult to choose the right focal points. Yet we see that success stories in the current market are written by companies that are obsessed with their customers. These companies create value by offering their customers convenience, speed, experience and personalization. The blueprint for these sorts of companies is based on leadership that is willing to challenge the status quo, strategies that accelerate growth by constantly rethinking their customers' experiences, and business models that function as finely-tuned prototypes rather than static machines.
