Businesses have a huge amount of data about their customers, products, processes, etc. There is an almost insatiable desire for data; no-one is going to turn away extra information. The only problem is that once organizations have this data in their possession they don't always know what to do with it all.
Lack of awareness of the best way to read, understand and apply data can be costly for a business. Lost opportunities, reduced efficiency and productivity, quality problems, etc. are not good news for anyone. All the same, around 60 to 73 percent of all data within a business remains unused (Forrester). Place your data under the microscope and transform it into usable information in the form of Smart Data. The new insights gained and existing insights shown to work in practice are of strategic importance in a data-driven world.