Having an online presence is no longer a differentiating factor. Offering a consistent digital experience is, however, with websites, emails, social media, smartphones and more all part of the digital toolchain. What's more, all the channels are used alongside each other and interchangeably be it on the road, at home or in the office. Irrespective of whether they're existing customers or prospects, people want the right message, at the right time and through the channel of their choice.
This requires consistent and fast content editing. And to do that, you need tools to build coherent communication across platforms, while respecting internal processes.