The current market's success stories belong to those companies that are obsessed with their customers. These companies create value by offering their customers a seamless experience that combines convenience, speed and personalization. Consistently, during all contact moments and on all possible channels.
Today's customers have certain characteristics that reveal what they are looking for and what they need to make a valuable connection with your company. Once you understand and incorporate these characteristics into your business model, it will automatically be a better match for the brand experience today's customers desire.