Credit company Onesto forging ahead with a digital platform to provide future-proof services

Credit company Onesto forging ahead with a digital platform to provide future-proof services

onesto

The ability to respond quickly in a changing world requires a solid digital strategy. Onesto opted for a digital platform. They used this to streamline their day-to-day services, both customer-facing and internal, and brought in-house functionalities that may be useful in the near digital future.

Home loans that offer opportunities

Onesto has been the place to go for attractive, guaranteed loans for 125 years. As an approved mortgage lender, they offer everyone an opportunity to acquire or retain their own property. They focus exclusively on first-time buyers who want to finance their first home and potentially some renovations, and then guide them through the entire home project. "Guidance like this demands a wide range of services and close contact with our customers and other stakeholders, such as appraisers. We have drawn up a digital roadmap to raise this communication and information sharing, with the customer and within our own company, to a higher and future-proof level," says David Govaert, board member at Onesto.

We wanted the link from today to tomorrow

"We were working with a long list of stand-alone applications to manage all our services. For example, we had a rather primitive CRM system that was developed in-house. Unfortunately, processes often came to an abrupt end, which made further follow-up much more difficult, for example, after signing an agreement. Our systems therefore no longer met our current circumstances, and in particular prevented us from growing. We felt that we were standing still, while we have many players in our market who are strongly committed to innovation," explains David. In 2015, Onesto asked itself some crucial questions: Where are we now? Where do we want to be? What do we need to get there? What is going on in our market and in other sectors? How are other players tackling their digital transformation? The answers resulted in a long list of wishes and needs, brought together in the digital roadmap.

The power of the platform

Realdolmen proposed the Liferay DXP platform as a solution, in collaboration with its partner Internet Architects. "We were immediately impressed by their knowledge and expertise. We also saw many benefits to the partnership, with Realdolmen focusing on the technical aspects and Internet Architects on the UX section. Based on user stories, bite-sized packages of functionalities were systematically developed and a regular helicopter view from the steering committee helped to retain an overview of this complex set of components. Isolated case tracking has been dumped in favor of an approach where colleagues collaborate on projects. We can also exchange data easily and efficiently with external parties, such as appraisers. There is a lot more integration. Whereas in the past we had to log in to four different silos to track down customer data, one search will now give us everything. Our customers immediately noticed this, because we are now able to help them much more rapidly. We also made a giant leap forward in terms of security and GDPR. Migration to the cloud relieved us at a stroke of all the security stress that having our own servers entailed," says David.

Curious about the full case?

Discover the whole story of Onesto and their digital platform.

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