Part of a greater whole
'DXP' stands for 'Digital Experience Platforms'. A digital platform can be seen as an environment to connect an organization to its customers and partners, and facilitates interactions between end users and companies or public institutions, linking together all existing systems, services and processes where possible. It's much more than just an online platform with a website, e-commerce system or customer portal. This is certainly part of it, but the ultimate goal of a digital platform is to open up the doors to the digital world, creating a total user experience for customers, employees and partners.
Design, UX and UI
Admittedly, the term 'Design' could lead to people focusing on the 'outer beauty' of the end products. And while appearance does count and is definitely included in the service, we actually go much further. 'UX', or 'User Experience', involves using testing, user research, statistics and analysis to determine how a user will experience the end product. Is the product useful and effective? Is it reliable and user-friendly? And most importantly: does it achieve its ultimate goal? The design aspect within UX is about shaping the interaction a user has with the application (or platform) that is yet to be developed. This is always done on the basis of input from such an end user. The typical activities of a UX designer therefore transcend graphic design or integration of corporate branding. UX designers spend the bulk of their time analyzing end user needs and issues, and charting the possible paths these users might take – what we call 'customer journeys'. Of course, we also have to consider the various technical factors along with the available data. Using this, a plan is drawn up for further development and implementation and proposals for improvement are developed and tested using interactive prototypes or wireframes.