But ageing legacy systems, with the inaccurate manual processes that have grown up around them, often put a spoke in their wheels and prevent them picking up any speed. It often appears simpler or cheaper to just leave everything as it is, but in reality nothing could be further from the truth. In order to survive, more and more organizations are taking a step towards digitization, a step that, if they leave it too late, will all too often become a synonym for restructuring or even failing. But is it all bad news, or can the new technologies also represent an opportunity for the insurance sector? We turned for enlightenment, to Martin Smit, Sales and CRM Partner Manager and a source of inspiration for unique customer experiences in the insurance business.
Thinking outside existing frameworks in order to accelerate towards insurer 2.0
Martin: “To say that insurance organizations are facing challenging times is an understatement. They are being bombarded on all fronts, but they appear, partly because of the legacy systems which they are still using, to have backed themselves into a dead end or a stalemate. In and of itself, it is not really surprising that insurers are reticent about replacing their legacy systems. These kind of systems are extremely robust, relatively stable and reliable, they paid a great deal of money for them, and they do what they need to do.