From turnkey to renovation, or something in between
Everyone has their own preferences when it comes to their home, depending on their taste, their own skills and their budget. If you have plenty of money to spend and you prefer to leave the (thinking) work to someone else, you can go for a luxurious villa that is handed over ready to occupy. In website terms, this is referred to as a Digital Experience Platform. On delivery, all the ready-to-use components can be used straight away to streamline all the information about your products or services. For a turnkey project, the lines are usually set out, and you can color them in. If that covers all the options you need, it's perfect. This is also the case if a website is built on an existing digital platform: you can do your own thing within the context and the options offered by the platform.
Others prefer to renovate their existing home – often because their budget is not (yet) very substantial, because they have specific ideas, or because they want to keep their current home, but update it. This is comparable to custom development. Craftsmen make changes or additions based on the owner's needs and taste.
Custom development can also be useful for new builds. If you want to add an extra bell or whistle that fits in the overall concept, it's best to call in the customizers. Web developers do this in such a way that afterwards, you cannot see the joins.