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Get more from your Drupal website

7 June 2021

DXP

An online presence is no longer a differentiating factor, but a consistent digital experience is. Your (Drupal) website plays an important role here, as a frequently visited contact point. Improving Drupal, in terms of both the technical setup and the user experience, will noticeably boost the digital experience you offer. Take ownership of this important content platform and get the most out of it. We explain many symptoms of wasted potential and highlight corresponding quick wins.

Your website is an island with few or no useful integrations

A website is often an island separate from the rest of the application landscape. In this setup, no useful integrations have been created with other business systems, such as a CRM tool. Or connections were made, but in practice it turns out that they do not work: the information from the website does not reach the underlying services.

A well-integrated website offers many benefits. Internal efficiency is boosted. For example, integration with the CRM system, where data from forms on the website is automatically linked to previous sales activity with the same customer. This ensures that no customer communication is lost, and the right salesperson can take immediate action. Website users will also notice the differences. For example, if the website is able to exchange real-time data with back-end systems, a customer can request the status of a delivery or check your inventory. As Drupal is the largest open source developer platform in the world, many connectors are already out there, and there is a good chance you will be able to get started right away.

Your website has a low ROI

For many companies, just having a website online is the most important thing. But is your website worth its investment? What is its return on investment (ROI)? Having a clear view of this is an important source of information for improving it. A poor user experience can cause you to lose money, turning your website into a liability. Imagine there are 100 potential buyers surfing on your website, but at a critical moment in their decision-making process, something goes wrong on your site, resulting in 70% of them leaving the site. This makes a serious dent in your  bottom line.

Focusing on existing customers by working on loyalty is another way to drive up the ROI. This can be done, for example, by personalization. Someone who always reads blogs about the same topic on your site is someone you should be updating about new content on that topic. It allows you to draw prospects or existing customers back to the website. Adding a block of “you may also be interested in this” also helps to keep visitors on your site longer and guide them to more pages.

Monitoring plays an important part in this. In Drupal there are many options in terms of analytics, for example around SEO or average reading times. Unfortunately, many people forget to switch these modules on, so a lot of useful information is lost.

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Low user-friendliness in content consumption and production

Is your website (still) user-friendly? Visitors to your website have high expectations. Big players like Amazon, as well as your direct competitors, are constantly raising the bar on user experience. For example, your website needs to work well in a world that values multichannel and omnichannel. Every device should deliver the same level of experience. Whether your customers use a smartphone, tablet or laptop, Drupal makes it easy for you to support them in a responsive way, every time.

In addition to making content easy to consume, you need to produce content quickly and in an attractive format. User-friendly content administration is important here. Streamlining your admin interface allows you to work much more efficiently and keep your content up-to-date. 

No idea what tomorrow may bring

Do you have a clear view of how healthy your website is? There is often a lot of room for improvement in terms of security, updates, maintenance, etc. Too often we wait until something breaks down. By making a small investment every year, you can ensure that you always have exactly what your company and/or customers need. That way, you don't have to start from scratch every 4 years with a completely new website. By thinking about the future of this important platform and taking action on it, you’re making it future-proof. For example, an update to Drupal 9 is a non-issue if the platform has been properly maintained.

Does some of this sound sadly familiar? Take back control with our Drupal Check-Up

An analysis of your current website, tailored to your real needs or wishes. We have developed a checklist you can select from, based on the three pillars for getting the most out of Drupal (resilience, hosting and UX).

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