User experience in 2021
The term 'user experience' has been tossed around in marketing and design meetings for quite a number of years now. The needs, wishes and expectations of customers in this regard are evolving almost daily, so the definition of a good UX is also evolving. Ultimately the user experience is not so much about how something looks, but how it works. If you really want to keep up with current trends, you must keep the following things in mind:
- The number of clicks a user needs to get the information they are looking for should be kept to a minimum, the maximum being 3 clicks.
- Navigating through a website should feel as intuitive as possible. Since users know certain patterns from using other sites and apps, following these patterns as much as possible will make your website feel more familiar.
- However, complex flows are sometimes unavoidable. Make sure they start off easy so the threshold is lower.
- A modern website is inclusive and therefore accessible to everyone. Multilingualism is an example of this.
- Look at how the website is used to learn how to improve the user experience. For this, check the user analytics regularly.
- Fast content production and online deployment is the way to keep up in our fast-changing world. This only works if there is sufficient user-friendliness for editors.
- The average website visitor expects decent performance. They don't like it when it takes 3 seconds for content to appear.
- A good experience is a consistent experience. Define a clear framework (a central theme throughout the experience) in which you can work.
- Provide clear call-to-actions.
- The experience must be equally good on every device.
- Last but not least: go for a healthy dose of personalization.