Don't let your data go cold

Now that the Internet of Things is booming, the cloud is finding its way in business, and artificial intelligence is making its entrance, companies have more and more data. But they’re still not profiting from it, or not enough. The main reason for this is that many companies don’t have the right knowledge in house to make the most of their data. Fortunately, they don’t necessarily need it – because there are plenty of external parties who can help them. The most important thing is to not let the data get cold. Using it intelligently doesn’t just facilitate your business automation and optimisation, it also helps you create new business models.