For your customers
A user-friendly virtual assistant can take visitors to your website by the hand and cheerfully answer any questions they may have. They are comparable to a discreet but always available shop assistant who has a perfect command of your brand's tone of voice. They are ready at the right moment with the answers your customer needs to be able to continue along their customer journey (as determined in advance by you). Customers are served better and faster, and receive a more accurate answer in a shorter period of time. As specific questions can be asked, there is less burden on the short-term memory. Customers do not need to scroll through all the information on the web pages to find an answer.
Are you looking for a new car that has plenty of space for two children and comes with leather seats? A chatbot immediately shows suitable models from your catalog. The chatbot is also able to think and anticipate by asking about the circumstances in which the car will be used. Your customer will quickly be shown matching product that fully meets their requirements. The specific questions (with selection options) asked by the chatbot always steer the conversation in the right direction.
In addition, it enables you to get to know your customer better. It allows new insights to be gleaned, as the customers' needs are literally entrusted to the chatbot. The chatbot, in turn, can be used to amend and optimize your customer experience.
For your employees
Many different types of questions can be answered. For example, a chatbot can flawlessly guide someone through a 'how to', such as how to install a printer. The chatbot can assist with anything that is documented. Automating routine tasks means that your employees will have much more energy for more challenging tasks. The integration of a chatbot makes people more productive and (support) jobs more valuable. Employees can be deployed in different ways, and their job content can evolve to a higher level. This often leads to greater job satisfaction and more fulfillment.