Concrete jungles where dreams are made of
New York, a city that speaks to everyone’s imagination and is the setting of many of our dreams. Anyone who has spent time in New York City’s busy commercial and residential neighborhoods must have noticed the street-level plazas, atriums, and arcades, next to or within privately owned office and residential towers. Some of these spaces feel more like small parks, others are hardscaped. Many are full of people eating lunch, meeting friends, reading, or people watching, though others are underutilized. Most, however, share one characteristic: known as privately owned public spaces (POPS), they are legally required to be open to the public, and for public use.
The New York City Privately Owned Public Space (POPS) Logo Design Competition is being held to solicit designs for a new logo to feature on signage at over 550 POPS across the city.The POPS logo would be seen by millions of residents, workers, and visitors on any given day as it encourages the public to take full advantage of these valuable, possibly unrecognized, public spaces.
One of our designers stumbled upon this competition and saw it as the perfect opportunity. We would use a real-world design contest to test our design sprint process for customer projects. We got to work to create a beautiful logo.
