Drupal

5 Misconceptions Debunked: Yes, Drupal is Marketeer-Friendly

25 June 2021

DXP

Is your marketing department biased against Drupal? Drupal is not always considered suitable to support rapidly changing business needs. This is usually based on experiences with Drupal 7, which focused mainly on the developer experience. Since the advent of Drupal 9, this no longer applies; user experience has become much more important. Drupal wants to place more power in the hands of business users. It aims to strike a good balance between freedom for IT and ease of use for marketeers. Read this blog post to discover what that means in practice.

Misconception #1: Drupal is so complicated that intuitive or user-friendly content creation is impossible

Wrong! Drupal is a modern content management system (CMS) and a pleasure to work with for both technical and non-technical types. Most Drupal website owners (60%) say they choose Drupal due to previous good experience with the platform (source). Other reasons they opted for Drupal are its open-source nature, flexibility and security.

The content creation experience has clearly improved with Drupal 8 and 9. That's when it became possible to install the Layout Builder. Of course, this must be configured correctly and is not activated by default. Not sure? Do the check! Once activated, it provides many additional layout options. Thanks to this functionality, the CMS is capable of keeping up with the latest marketing trends. Putting content online becomes more efficient, and therefore faster. Content editing is also easier thanks to better previews and drag-and-drop media management. Finally, no CMS offers better multilingual support. Thanks to a worldwide open-source community, Drupal comes with over a hundred languages out of the box and integrated translation workflows, allowing all customers to navigate your website in their preferred language.

Misconception #2: Drupal is not flexible enough to interact well with other marketing tools

Wrong! Drupal currently offers more than 45,000 modules, plug-ins and integrations to allow marketers to link their CMS to other systems, from social scheduling to email tools and marketing automation systems. After all, the ability to make quick experiments, allow systems to evolve and create a connected digital ecosystem are all essential for today’s marketeers. Drupal allows this and even encourages you to use your trusted marketing tools and the platform together.

Consider your preferred A/B testing tool, for instance. Drupal can handle the different published variants flawlessly, no matter which tool you're using. This also means you can always switch tools freely, allowing you to keep up with the latest marketing trends.

Misconception #3: There's no good way to organize content

Wrong! However, Drupal will not organize your site into a classic tree structure. You must add your own structure in other ways. How you do it is up to you. This gives you the freedom to, for example, customize your website's menu for use on desktops or mobile devices. The content stays separate and can be linked in different ways, over and over.

This applies to all assets, in fact, and you can organize them horizontally and vertically, like a matrix. This can be useful if your marketing department likes to use the same corporate images repeatedly, for example. Drupal will recognize searches such as "Find me all photos used in blog posts about job openings." This option must be installed during the configuration. Drupal often works this way, actually. It can feel like an empty box because you have to configure so much yourself, but once you know where to look, the box contains just about anything you could want.

Misconception #4: Drupal is open-source, making it insecure

This is not true, and there is no research to support this prejudice. Major public bodies, such as the European Commission, use and rely on Drupal. Over 45,000 developers work to ensure security, review the source code, and search proactively for leaks.

Furthermore, Drupal has a special security advisory team. As soon as a leak is detected, they handle the communication to all users and tell them how to fix the leak. Long-term support is also much more extensive than for other systems. Drupal 7 is about fifteen years old now, but it is still receiving security updates. And because Drupal is open-source, they don't cost you a thing.

Misconception #5: PHP is not a real programming language

Wrong! People sometimes laugh about PHP, the programming language on which Drupal is based. PHP developed organically and is not taught in schools. Even so, big names like Facebook, Amazon, Twitter and eBay have become established using this language. PHP has become a standardized, well-defined language. Any bug that creeps in these days should not be blamed on the language; the problem is more likely between the chair and the keyboard.

 

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