online experience

3 opportunities to boost your customers' online experience

22 November 2021

Customer Experience

The world is constantly evolving, and that also has an important impact on your customers' digital experiences. Each phase of the customer journey (discovery, commerce and engage) nowadays contains an opportunity for optimization; the upcoming cookieless world, the benefits of marketplaces and the efficiency of brand fans. We have organized a webinar dedicated to each of these topics. Discover the most important take-aways here or watch the recordings again.

How can you engage your (potential) customers online in a world without cookies?

Cookies are small lines of code that web servers transmit to a browser when someone visits a website. They are used to efficiently track data about the user, such as browsing behavior. Third-party cookies are cookies created by domains that are not the website (or domain) the user is visiting. They have served as the backbone of programmatic advertising for well over a decade, but today they raise many privacy concerns. These concerns have evolved into administrative measures such as GDPR (i.e. pop-up windows with the option for users to opt-out of cookies) and the California Consumer Privacy Act (CCPA), which allows users to see what data a company has on them and gives users the right to refuse the sale of their data or even have it deleted completely. Now that Google, in addition to Firefox and Safari, has announced that they will no longer support these cookies by the end of 2023, it is certain that they will disappear. In other words, the inevitable deadline is approaching fast.

High time, therefore, to develop a new approach to continue to reach (potential) customers without retargeting via third-party cookies. First-party data will, however, still play an important role. This is data about customers that companies collect themselves, such as behavior or actions on their own website or the information in a CRM tool. The revenues of organizations that make intelligent use of this data in the form of target group segmentation, hyper-personalization, cross-channel journeys or cross-lifecycle management, are one and a half times higher. So don't wait to get started. Discover our seven hacks to build a cookieless strategy. A good Digital Experience Platform (DXP) is crucial in this respect.



Watch our free webinar again and discover:

  • The importance of cookies for digital marketing purposes
  • The impact of restrictions
  • Alternatives and possibilities
  • Seven hacks to get you started today
  • Practical Adobe demo

Watch now

Selling online is more than just an e-shop: how do you make the best use of marketplaces?

Marketplaces such as and Amazon are gaining momentum. Almost half of all e-commerce is conducted through these channels. They enjoy top-of-mind awareness among many consumers and have a huge reach. As a brand, you can compete with this or hitch a ride. It is often a good idea to include a marketplace in your portfolio of sales channels. After all, it is also a marketing channel, exposing many consumers to your products. In addition, it is also a good place to explore new markets, such as Eastern Europe. After all, marketplaces often provide all logistical services and take care of delivery. A marketplace can also be a way for large B2B companies to optimize their purchasing process. It can be the place where you let suppliers compete against each other to offer their best price. All in all, a marketplace is an e-commerce channel worth considering!

market place

Watch our free webinar again and discover:

  • The opportunities, pitfalls and best practices when using marketplaces and social selling activities
  • Seven steps to successfully start using a marketplace
  • Tips on pricing, choice of marketplace, choice of products, internal organization, and more
  • A practical Adobe demo as one central management platform for all sales channels

Watch now

Your own brand ambassadors: how to turn your customers into true fans?

77% of all brands could simply vanish from the market without consumers losing any sleep over it (HAVAS). Real connections between customer and brand are therefore scarce. In addition, it is many times more expensive to acquire new customers than to keep existing customers, and yet companies tend to focus on attracting new customers. Cultivating loyal customers is therefore very important, yet true fans are even more important. As ambassadors, they spontaneously and positively endorse the brand or product in the outside world. They are also open to new products and services, purchase more quickly and tend to spend more money on average.

For this to happen, you need an emotional connection. The most important thing is to know and recognize your customer, creating an optimal and personalized customer experience in real-time at any point in their journey. In addition, the brand must convey values and norms that customers can identify with (such as a commitment to ecology, for example). Building communities or co-creation platforms also enhance the relationship. It's all about getting to know customers so well that you can respond to them without fail and address them personally. Are you curious about how you can approach this intelligently?


Watch our free webinar again and discover:

  • The seven steps to turn loyal customers into real fans
  • Concrete actions and best practices
  • Practical Adobe demo

Watch now

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