Sales, Service and Marketing

Sales, Service and Marketing (CRM)

Customer management tailored to your company

Focus on your customers with CRM

Customer Relationship Management (CRM) has long since stopped being just a system for monitoring your sales team. Over recent years more and more focus has been placed on the customers, and companies have realised how important software is for improving customer relations. Issues such as service management, field management and social CRM play a crucial role. And this is where companies can run into a brick wall, because most IT systems aren’t sufficiently personalised and don’t work on all devices. We can help you with this – before you know it you could be taking comments from Twitter into account before sending out personalised emails.

Intelligent customer engagement

Taking the step to a personalised CRM system doesn’t happen overnight. We don’t use a single standard package for all our customers, but develop a unique concept together with you to satisfy specific expectations. The first stage is to start a dialogue in which we listen carefully to what you need. Then, once the project has been completed, we can continue to help you with IT outsourcing, a helpdesk, support services and/or a service contract. So you can count on your CRM system being fully functional and up-to-date at all times.

Happy customers and employees

A good CRM system won’t just increase customer satisfaction through a more personal approach; it will also make the administration easier. Once customers have provided their information, they won’t need to keep doing it over and over. This also means there are no longer huge amounts of customer data spread all over the company, so departments such as sales and marketing can work in a more targeted way. Everything is stored in CRM, which provides the right tools to look up the right information quickly.

We know your sector

Every organisation needs its own CRM system; there isn’t any one-size-fits-all. That’s why we combine all our experience and knowledge per sector, such as healthcare or banking and insurance. This enables us to work in a customised way for each industry, and we use this expertise when consulting with customers in their respective domains. 

Step by step to a profitable CRM

Taking the step to switch to a personalised CRM system doesn’t happen overnight. The first step is to enter into a dialogue where we listen carefully to what you need. You will find information about Realdolmen’s ‘CRM Readiness Programme’ in this folder. Take some time to read through it carefully. It could save you a lot of time and money.

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