“We make ICT work for your business” is Realdolmen’s mission statement. Our company is transforming its organization and culture in order to improve the way we help customers face their proper challenges in today’s market. We are putting people before technology in the way we deliver our solutions. Believe me, this requires a shift in mindset for an engineering company …
Many layers in the organization are making the “Transformation” happen. It is very difficult to change the culture of a 1000+ group of people, while at the same time the recipe is simple: be creative, keep it simple and be consistent. Board of Directors, senior managers and expert advisers developed a project plan. The project is branded, its name and goal are announced companywide with a video by the CEO and supported by a special portal site and regular announcements (emails, leaflets, infographics). A two man team of dedicated ‘transformers’ are driving and coordinating the main transformation programs, which are sponsored by a member of the management team. One of those programs consists of rebranding Realdolmen. Three stages are necessary to reposition the company: (i) business and strategy analysis (ii) identity and communication creation (iii) internal and external implementation.
Implementing a new brand promise is choosing to deliver the best global experience to our customers. Clients expect a proactive, very knowledgeable partner who is passionate about smooth services. Internally, management announced the new brand promise “To get there, together” during an underground café session last Friday. We transformed our headquarters’ underground parking in a trendy but cozy pub where we played games, tasted delicious French fries and enjoyed life music. Also, everybody could help tagging the new baseline on the garage wall. This resulted in a great visual at little cost, just another step in our Walk & Talk about Realdolmen.